6200 McKay Avenue Suite 141-493 Burnaby. BC V5H 4M9

Phone. 604.802.3397 Email. mail@borischow.com

Boris Chow

Objective	To utilize my knowledge and experience in Graphic Design, Website Development, Internet Marketing, Client Relations, Business Management and Project Management to help new and existing companies achieve growth, exposure and brand awareness in their respective markets.
Skills	Website Design & Markup (css, html, xhtml) - 9 years Graphic and Print Design Using Adobe Photoshop - 13 years Vector Based Design Using Adobe Illustrator - 3 years Print Layout Using Adobe Illustrator and QuarkXpress - 2 years Search Engine Positioning - 5 years Email Direct Marketing - 4 years Affiliate Program Management - 4 years Buying and Selling Online Advertising - 3 years Sales and Content Copy - 5 years
Experience	2005–2006 Raincity Studios Vancouver, BC Senior Production Designer ß Development and production of community-based websites for Drupal CMS platform and Ruby-based web applications. ß Interface design for websites and web applications that promoted increased usability and community interaction. ß Creation of logos and branding elements that matched client goals and values.
	2004–2005 Internet Marketing center Vancouver, BC Graphic Designer ß Design and maintenance of websites that helped to standardize consistent corporate identity for web properties. ß Interface design for software products that enhanced brand awareness and maintained consistent corporate identity. ß Print design for published design including creation of product identities that support brand consistency and increased perceived value.
	2003–2004 WinnerOnline.com Vancouver, BC Marketing Manager ß Coordinated online media buys via banners, content feeds, pay-per-click search and email campaigns to maintain traffic to website above 500,000 unique visitors per month. ß Responsible for analyzing site traffic stats to measure quality and demographic of visitors to website. This resulted in achieving the most profitable year for websiteís affiliated online casino – an increase of more than 100%. ß Coordinated the creation and feel of graphical elements used for advertising campaigns (i.e. banner ads, html email campaigns). ß Responsible for creative copy used in sales material of advertising campaigns (i.e. pay-per-click listings, email campaigns, banner copy). ß Coordinated sales of website advertising to meet monthly sales targets. ß Management of anti-spam program to insure optimal response of email campaigns while reducing remove requests and spam complaints.
	2001–2003 Internet Marketing Challenge Vancouver, BC Director ß Management of small business owned by Internet Marketing Center. Responsible for employee alignment and task delegation that resulted in better organization and more efficient processes. ß Coordinated a series of joint ventures with other online businesses to create increased sales for both Internet Marketing Challenge and venture partners. ß Responsible for affiliate relations management which resulted in higher affiliate participation. ß Responsible for analyzing site traffic stats to measure quality and demographic of visitors to website. This resulted in achieving higher conversions on product sales and email list building. ß Coordinated the creation and feel of graphical elements used for advertising campaigns (i.e. banner ads, html email campaigns, affiliate program resources). ß Management and creation of new corporate id that resulted in a successful overhaul of website – this helped to increase ease of navigation and brand awareness. ß Responsible for research and creation of products through email surveys and online case studies that further benefited customers. ß Responsible for creative copy used in sales material of advertising campaigns (i.e. pay-per-click listings, email campaigns, banner copy, affiliate resources). ß Coordinated editorial content for weekly e-zines and articles for website that provided further understanding of Internet marketing to our audience.
	1998–2001 Cellwest.com Vancouver, BC Marketing Coordinator ß Created corporate identity and web site which aided in the development of a small home based cellular company which went from a basement operation to $750,000 in revenue the first year it went online. ß Coordinated the creation of search engine optimized pages that increased the traffic of website by nearly 100%. This also increased overall sales by 75%. ß Responsible for affiliate relations management which resulted in higher affiliate participation. ß Responsible for analyzing site traffic stats to measure quality and demographic of visitors to website. This resulted in increased conversions for product sales and email list building. ß Coordinated the creation and feel of graphical elements used for advertising campaigns and product awareness (i.e. banner ads, html email campaigns, affiliate program resources, product shots). ß Responsible for creative copy used in sales material of advertising campaigns (i.e. pay-per-click listings, email campaigns, banner copy, affiliate resources). ß Coordinated editorial content for weekly e-zines to keep email leads fresh and in the loop of upcoming products. ß Responsible for online purchasing processes which resulted in increased efficiency and timely product delivery to customers.
Education	2004–Current BCIT Vancouver, BC ß Senior Management Certificate in CD-Rom and Multimedia Design ß Accelerated skills development in Flash animation, Director multimedia production for CD-ROM and DVD, Video production utilizing Adobe After Effects and Final Cut Pro, Audio production utilizing Cubase and Reason. 1993–1997 Vancouver Technical Vancouver, BC ß High School Diploma ß Excelled in Graphic Arts Program utilizing Adobe Photoshop, Adobe Pagemaker, film processing for print and html for web design.
Awards Received	1997 – District Technology Scholarship 1997 – Technology Award for excellence in Graphic Arts 1996 – Technology Award for excellence in Graphic Arts; Skills Canada Bronze Medal for Graphic Arts Competition
References	Available Upon Request